July 21st, 2010
The annual rush for university places has become even more interesting this year with a huge shortfall of places for both undergraduates and postgraduates. This poses an interesting problem for the teaching/learning world that if so many people are thirsting for knowledge then how will we meet this demand. So far the response has been [...]
Tags: learning/teaching, marketing opportunity, student
Posted in education | No Comments »
February 27th, 2010
As more and more marketing effort is concentrated on CRM strategies and relationship marketing, I raise the question ‘How good is the average marketeer at developing relationships?’
Tags: CRM, customer nurturing, relationship building, Strategic Planning
Posted in Customer relationship management, Marketing, networking | 1 Comment »
December 8th, 2009
Its a question which many have posed and few have answered completely so I thought it is time to explore this whole area more fully from Youtube to Twitter and Facebook to Flickr. I have put together a comprehensive guide to the world of social media which will initially run as a training course but can [...]
Tags: facebook, flickr, social media, social media training, twitter, youtube
Posted in Marketing | No Comments »
July 15th, 2009
With so much written in recent months about the credit crisis and the state of the world economy many businesses are focusing on the tough times and how to weather the storm - quite right you need to be responding to this. However the smart marketing planning is preparing yourself for the upturn so that [...]
Posted in Marketing, global business | No Comments »
December 23rd, 2008
As we continue to see massive changes in global business, politics and technology; some may ask whether there is a whole new world order and do the established norms still apply in business. The answer to this question is both complex and simple as we most certainly cannot use the same strategies that we have [...]
Posted in Marketing, global business, marketing audit | No Comments »
July 14th, 2008
As more and more companies feel the impact of the credit crunch and all it’s associated impacts, there comes the need to save costs wherever possible. One of the favourite pots to raid has always been training and new product development, as they do not give an immediate return and can therefore be cut with [...]
Tags: credit crunch, marketing training, new product development
Posted in Marketing | No Comments »
June 26th, 2008
‘Has Marketing lost its way in the technology’ as more and more of the campaigns we produce are technology driven rather then customer driven?
click the title to read more >>>
Tags: customer driven marketing, Marketing, technology
Posted in Marketing | 3 Comments »