Graham Bailey - Marketing Blog

As more and more marketing effort is concentrated on CRM strategies and relationship marketing, I raise the question ‘How good is the average marketeer at developing relationships?’

Its a question which many have posed and few have answered completely so I thought it is time to explore this whole area more fully from Youtube to Twitter and Facebook to Flickr. I have put together a comprehensive guide to the world of social media which will initially run as a training course but can [...]

With so much written in recent months about the credit crisis and the state of the world economy many businesses are focusing on the tough times and how to weather the storm - quite right you need to be responding to this. However the smart marketing planning is preparing yourself for the upturn so that [...]

As we continue to see massive changes in global business, politics and technology; some may ask whether there is a whole new world order and do the established norms still apply in business. The answer to this question is both complex and simple as we most certainly cannot use the same strategies that we have [...]

As more and more companies feel the impact of the credit crunch and all it’s associated impacts, there comes the need to save costs wherever possible. One of the favourite pots to raid has always been training and new product development, as they do not give an immediate return and can therefore be cut with [...]

‘Has Marketing lost its way in the technology’ as more and more of the campaigns we produce are technology driven rather then customer driven?

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