Graham Bailey - Marketing Blog

Hi - welcome to this occasional blog looking at the world of Marketing and all aspects of building a strong Marketing presence. Having worked in the Marketing industry for over four decades I believe the experience and insight of a practitioner brings an added value to whats happening in the world of business today.

An opening thought for you to ponder is ‘Has Marketing lost its way in the technology’ as more and more of the campaigns we produce are technology driven rather then customer driven? This view comes from a feeling that the wonders of the technological world can sometimes dazzle the marketer to the point where the customer can be overlooked in the rush to harness the new technology. The opposite view, of course, is that the trechnology is a liberating factor which allows the user to access content in their preferred medium when they want to capture it. There is obviously a balance to be struck and in future blogs we will explore this and other topics of interest.

Occasional offers and tips will also be added to the blog to give you some real added value for your read.

Tags: customer driven marketing, Marketing, technology

This entry was posted on Thursday, June 26th, 2008 at 7:53 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.