Relationship Marketing
As more and more marketing effort is concentrated on CRM strategies and relationship marketing, I raise the question ‘How good is the average marketeer at developing relationships?’ This goes beyond hosting discussion forums and sending e-newsletters to the core of relationship nurturing and building. Most of us are not giving enough time and attention in our marketing planning to this fundamental skill. I believe we should all work harder at this and probably get some help to do it well.
Keep building the relationships!
Tags: CRM, customer nurturing, relationship building, Strategic Planning
March 30th, 2010 at 6:03 pm
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