Graham Bailey - Marketing Blog

As more and more marketing effort is concentrated on CRM strategies and relationship marketing, I raise the question ‘How good is the average marketeer at developing relationships?’ This goes beyond hosting discussion forums and sending e-newsletters to the core of relationship nurturing and building. Most of us are not giving enough time and attention in our marketing planning to this fundamental skill. I believe we should all work harder at this and probably get some help to do it well.

Keep building the relationships!