Archive for the ‘global business’ Category

Are you ready for the upturn?

Wednesday, July 15th, 2009

With so much written in recent months about the credit crisis and the state of the world economy many businesses are focusing on the tough times and how to weather the storm - quite right you need to be responding to this. However the smart marketing planning is preparing yourself for the upturn so that as the green shoots appear you have a plan ready to implement and take advantage of the recovery.

I have recently been working with companies in the manufacturing, service industry and charity sectors and in each case our focus has been on preparing the plans to take advantage of the improvement in the business climate, if you would like to explore this for your company then get in touch now as if you leave it until the recovery is in full swing you will have already missed significant business opportunities.

 

Posted in Marketing, global business | No Comments »

In a changing world

Tuesday, December 23rd, 2008

As we continue to see massive changes in global business, politics and technology; some may ask whether there is a whole new world order and do the established norms still apply in business. The answer to this question is both complex and simple as we most certainly cannot use the same strategies that we have in the past however the learning and trends can help us to plan future activities. The secret is to maintain the knowledge and skills of your workforce so that whatever the eventuality you have the skill base to cope with the changes. This includes flexibility of both your organisation and the staff so that any circumstance can be met with a change plan to either take advantage of the changes or avoid the threats in the market place.

An analysis of this skill set can be undertaken quickly and cost effectively to highlight the strengths and weaknesses of your team and an action plan produced to address the solutions. If you would like to discuss this course of action do get in touch and we can begin to put the appropriate set of skills required in place.

Posted in Marketing, global business, marketing audit | No Comments »