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Archive for the ‘marketing audit’ Category

Interim management

Monday, January 31st, 2011

With so many marketing posts gone during the recession, the marketing department in many companies is struggling to keep pace with the day to day running of the marketing function. This leaves no time for the longer term strategic development and new product development which is so vital for the companies future success. The answer to this problem is interim managers who can take on projects or whole departments to ensure that the important marketing jobs are covered. One big benefit is that the the interim manager will be an industry professional with great experience which can be applied to your business.

If you would like more information on this topic do get in touch on graham.bailey@btinternet.com

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In a changing world

Tuesday, December 23rd, 2008

As we continue to see massive changes in global business, politics and technology; some may ask whether there is a whole new world order and do the established norms still apply in business. The answer to this question is both complex and simple as we most certainly cannot use the same strategies that we have in the past however the learning and trends can help us to plan future activities. The secret is to maintain the knowledge and skills of your workforce so that whatever the eventuality you have the skill base to cope with the changes. This includes flexibility of both your organisation and the staff so that any circumstance can be met with a change plan to either take advantage of the changes or avoid the threats in the market place.

An analysis of this skill set can be undertaken quickly and cost effectively to highlight the strengths and weaknesses of your team and an action plan produced to address the solutions. If you would like to discuss this course of action do get in touch and we can begin to put the appropriate set of skills required in place.

Posted in Marketing, global business, marketing audit | No Comments »